“Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile.”
Gary Ryan Blair

I have always been told to start any type of cover letter or e-mail to a prospective employer by pointing out what I can offer their organization. I was told that I am asking for their consideration and I should always show them what I can offer them first, and then once I make it to the interview I can tell them what I want from a company.

Contrary to what has been ingrained me, my instinct has always been to start out by stating what I want in an organization and in a position, and then telling them what I can offer them. However, I have always felt they go hand-in-hand, when I tell a prospective employer what I am looking for, I am also telling them a bit about who I am, and what they can expect from me.

I am going to start with what I want and need from a company, because at the end of the day if it is not a good fit, then it does not matter what I can offer you.

In a PR firm, I want an agency that listens to their clients, but that realizes that they do not have to agree with everything they say to keep them on board. I want a PR firm that realizes that the success of their clients and their happiness go hand-in-hand. I want a firm that is forward thinking, that has open communication with their clients and that has an organizational process already in place. I want to work for a firm that goes beyond PR 101, and that challenges me daily.

In a Marketing Communications position with a company I want similar things, empowerment, leadership by management, team members that are motivated, an organization that rewards achievements but that gives me honest constructive criticism so I can continue to grow, an organization that controls rumors and realizes when a strategy or process is not working so they can make changes and continue to grow.

I would strongly prefer the non-profit sector or a position that allows me to give back, to make a difference and to have a positive impact on others.

I have five years of experience in the marketing and public relations industry. Through my hard work, determination, resourcefulness and insatiable appetite for success I have climbed the ladder at each organization I have worked for and have moved up through various positions. (See positions on my resume here)

Through what I have learned I can offer:

• Sound research and analytical skills. (Used to create in-detail local market fact sheets for a major wireless broadband provider along with researching all opportunities.)
• Understanding of Emerging Technologies (Twitter, Facebook, Youtube, Ning, Wordpress, etc. Increased number of individuals in multiple communities for a beauty client by 80%)
• Trade Show support (e.g.; NECA, ISH, IEC, etc.)
• Competitive analysis
• Development of marketing materials: News Releases, Sell Sheets, Internal and External Newsletters, Media Kits, Banner ads, and other marketing material.
• Event planning for annual client and user events (Increased attendance by 20% for a software companies annual user conference.)
• Creation of successful strategies to build Community Engagement. (Strategy and execution of an ebook campaign for a B to C client and a written strategy for a 90 day health and wellness program.)
• High level of organizational skills, multi-tasking and keen attention to detail.
• Media outreach (secured placements in the Baltimore Sun, WBAL TV, H2o, and other online outlets and blogs)
• Proficient in the MS Office Suite.
• Proficient with the Adobe Suite
• Proficient with software tools used in the public relations industry (MymediaInfo, Cision, Vocus, Factiva, etc.)

I am anxious for the opportunity to speak and meet with an organization where the relationship is mutually beneficial, where we can help each other continue to grow.

You can see my full resume, writing samples, creative samples, and recommendations here.

Therese Pompa
410-870-0215
@tlockemy
http://www.linkedin.com/in/theresepompa

To find out more about HAPPO go here:  http://helpaprproout.com/