If you make customers unhappy in the physical world, they might each tell 6 friends.
If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Jeff Bezos

Customer service is truthfully king, there will always be issues, imperfections and problems with a service or product, but the way that you deal with your customers after the problem occurs is key, along with the relationships you build before the problems arise.

The way we treat our customers really determines how they feel about us as a brand, and how they feel about our products or service. The way we treat our customers has always been important, after-all without customers you have no buyers, and therefore no company. However, now with the popularity and speed of growth surrounding social sites, it is even now more important. One upset customer can reach thousands of others to voice their complaints.

Customer service is essentially listening and being able to respond to the needs of the customer. Some companies get this, they have had made extra efforts to give superior customer service, they have inserted their selves in the conversation by creating profiles where their community gathers and have actively responded to any issues. However, it seems more than not, a lot of companies don’t get it.

Some are good enough to supply customer service in-spite of the failed organizational structure, but I do believe this is the culprit, the system that is put in place, the training, the lack of mentorship, etc.

Furthermore, great customer service makes the largest issues small, while terrible customer service makes the minutest of issues huge.

Are you providing good customer service, are you listening – off-line and on-line? If not then you will not survive, especially not now, not when people can find out about your product or service with the click of their mouse.